How It Feels To Chew 5 Gum

Wrigley’s 5 have come up with a popular gum brand advertisement in 2007, ‘how it feels to chew 5 gum’. This macro series includes exaggeration to derive a witty outcome.


It was the advertisement campaign of 5 Gum’s in 2007 that presented ‘how it feels to chew 5 gum’ axiom.

With its release, Wrigley 5 was considered to be an amazing gum game-changer.


With time, there appeared different caricatures of this ad on YouTube including image macros.

It got highlighted on different sites like Reddit, 4chan, Cheezburger, FunnyJunk and Meme Generator.

‘Stimulate your Senses’ was the endorsed tagline of the new 5 Gum of Wrigley’s. Three flavors got launched to display ‘how it feels to chew 5 gum’, namely Cobalt, Flare and Rain.

According to the company’s US Marketing Vice President, Mr. Paul Chibe, this new gum is sure to arouse the senses.

Wrigley Company is a reputed brand that has managed to introduce sugar-free chewing gum in the market.

The name ‘5’ is used to depict the 5 known human senses.

Hence, the ad states ‘Everybody experiences the gum differently’ and ‘Stimulate your Senses’. This gum contains just 5 calories.

The New 5 Gum of Wrigley saw the company getting associated with Eight and Nine VFX for its ‘Stimulate your senses’ campaign.

The three flavors were initiated in the experiments. Wrigley 5 Gum got reintroduced in the United Kingdom with the campaign.

Billington Cartmell’s work spans digital, print and outdoor formats including in-store activity and graffiti sites.

Through the campaign, the company tries to reach out to potential customers requesting them to try out the core flavors.

These are spearmint and watermelon. It also has recreated the launch of sugar-free chewing gum packs.

The plan was to attract a much younger audience and request them to taste the different gum flavors.

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